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About

Atelier

 

AN IDENTITY AS A ARTISAN WORKSHOP

The Montcraft logo was created based in follow critéria;

  • Vintage Style
  • Dynamic & Simplicity
  • In first glance must reflect what is and what we do

 

 

THE WINGED ANVIL

The anvil reflects the hand-made work; the life, knowledge and passion of the craftsmen and engineers. The wings catches the "velocitas spiritus" (spirit of the speed); to inform what we do is taken from the races and inspired in the speed concept of the past-century! In sum what we're making is Kinetic art. Movable and mechanical sculptures to awake all your senses revealing our origins as humans that have the courage to turn any dream into life! Every single piece is made with one proposal only, get fun enjoying life!

 

LETTRING AND COLOR (B/W)

The "Montcraft" is presented as a signature (hand-writing lettering). The " f " is finished as a scarf, very known and used by pilots in bygone Era. The color, black and white was chosen by several reasons;

  • "black" is timeless, charming/chic and never goes out of style.
  • "white" represents the chivalry between the pilots, engineers and designers that in the past maintained the mutual respect, admiration and encouragement between each others. And the competition spirit to be better was seen and used as encouragement by the public with enthusiasm that admired every pilots from different nationalities by each conquest.

 

 

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